Sky Now TV

Creating a clear journey from proposition to product conversion

Now TV hero image

Design Brief

Complete website redesign for Now TV - Sky's competitor offering to Netflix - ensuring a smooth user journey from communicating the proposition up to signing up for the service.

Design Strategy

Agile sprints while working on site with the Sky marketing and design team, starting from user flows, up to prototyping. Each sprint culminated in user testing, in which the design was iterated based on insight.

Flows image

User flows demonstrated how various users would navigate through the site

Information Architecture

Content was planned using post-it notes to form page diagrams during collaborative work sessions, ensuring the needs of the user and business were satisfied.

Page diagrams image

Page diagrams demonstrating the content levels to be included in the design

Iterative Testing

The responsive design solutions were put to the test throughout the process. Each iteration progressed the fidelity of the design from wireframes to high fidelity visuals.

Wireframe image

Mobile wireframe example, taken from the prototype


The project had an aggressive timeline. I worked in-house with the client teams to develop the responsive website. Much of the insight that came out of research sessions had an impact on the business outside of this project. This pushed back the deadline ensuring advertising and brand comms were realigned to clearly present the proposition to potential customers.

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