Hello, I'm Andrew and I'm based in London.

I design experiences and digital products. I have been working in the design sector for 10 years - with 7 years focus on developing services and digital products. I have built my career on simplifying complex journeys, as well as delivering seamless multi-platform services.

At heart I am a problem solver; outlining high-level services, while focusing on the details - I believe a big idea is only as good as its smallest part.

What I do

I collaborate to create consumer-inspired services and digital products. I work closely with researchers, technologists and designers to ensure products are functional, reliable, usable and convenient. However, my goal is to use creativity and insight to elevate experiences to become pleasurable and meaningful - products that users want to use. I don't believe that minimum viable products should focus on the basic functionality of products, but rather offer a slice across the spectrum of the vision.

UX hierarchy of needs image

UX hierarchy of needs model, as introduced in Seductive Interaction Design

How I work

I approach problems as a design thinker. Developing hypotheses that address the needs of a business and their user base. I am an advocate for a Lean UX approach that allows me to learn, design and measure my hypotheses using an iterative process. This allows the design to flourish, improving with each iteration. Resulting in well crafted products that people want to use.

Process image

Who I work with

I excel at consumer-inspired experiences, and have worked with various clients including the Ministry of Justice, Flight Centre, Samsung, The Telegraph, Pottermore, Warner Bros, and PlayStation.

Award winning work

My work has received recognition from highly respected organisations within the industry. In 2007, I won a national competition run by the Royal Society of Arts, which also awarded me a Fellowship. In the same year, I came runner up for New Designer of the Year, recognised for my design work when studying.

In 2013, Pottermore won multiple awards, including digital strategy of the year from The Bookseller, recognised as a 2012 Webby Honouree in the Celebrity / Fan category, and listed as one of the best 50 websites of 2012 by Time Magazine.

In 2015, my work on the GO platform for Hymans Robertson was awarded DC Investment Innovation of the Year, at the UK Pensions Awards.

Awards image

What people say about me

I've struck up some close working relationships during my career. Here's some things that people have to say about me:

Andrew excels in design thinking, understanding the 'why' and the big picture behind the product, meaning his work extends to service design. He balances this thoughtfulness with being great at the craft of design, making him a superb interaction designer.

Image of Jane

Jane Austin

Director of Design and UX, Moo

Andy is a growth investment. Every time I see his work since we've worked together, he's added something to his already impressive arsenal. And the worst part of it all... he does it really really well. If you want a designer who creates, learns, adapts, builds, and makes your product sing, talk to Andy.

Image of Tony

Tony Jiang

Digital Consultant, Freelance

Andrew really gives a damn about the things he designs. It doesn't matter whether it's the latest TV interface or a pensions application form, if his name is on it, he will make sure it is brilliant. This is why I'll fight other account managers out of the way (literally) to have him resourced on projects for my clients - they can see as clearly as everyone else that he'd never do a half-arsed job. Also, the sheer amount of quality work he can get through in a matter of hours (whilst making time for dancing cats) actually kind of scares me.

Image of Sophie

Sophie Grencis

Account Director, CX Partners

Andrew is by far the best interaction designer I've had the pleasure of working with. With his deep knowledge and experience combined with his forward thinking mentality, Andrew has something that organisations would kill for; pure design thinking intelligence. To top it off he is a lovely guy, a caring, hard working brilliant person who I would highly recommend to any company in need of a top notch interaction designer.

Image of Jude

Jude Gay

Design Manager, Sapient Nitro

Andy is a craftsman who wants to make a difference. Having had the pleasure of working with Andy over a few years, I'd recommend him to anyone looking for a diligent thinker, a maker, and someone who understands not just the product interface layer, but of overall service interactions being created.

Image of Lee

Lee Allen

Partner, Th_nk

I have no idea what my son does for a living...

Image of Bob

Bob Millar

My Father

Get in touch for a chin wag

Whether you are just looking to discuss a project, any opportunities, help starting out in UX, or just looking for a bit more information - get in touch and I’ll be sure to get back to you